Preschool Brand on Fast Track

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LOS ANGELES Licensing industry vet Maureen Taxter has been appointed to the newly created position of svp, U.S. consumer products at London-based children’s entertainment company Ludorum. Taxter’s first priority will be developing a U.S. program around Chuggington, a CGI animated series for preschoolers set to air on Playhouse Disney in spring 2010.

New York-based Taxter (pictured above) has more than 25 years of experience building and managing entertainment brands including The Muppets, Playskool and SpongeBob SquarePants for Jim Henson Productions, Hasbro and Nickelodeon, respectively.

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