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Premier Parks of Oklahoma City will shift advertising for its newly acquired Six Flags Theme Parks properties to hometown roster agency Ackerman McQueen and two offices of Western International Media, the client said last week.
The business, which was projected at $40-45 million while at incumbent Grey Advertising in New York, will be consolidated with the estimated $30 million account involving Premier’s 13 other theme and water parks at Ackerman McQueen (AM). Grey, hired last fall by former Six Flags owners Time Warner and Boston Ventures, will continue its work through December 1998.
Grey developed Six Flags national and regional image work taglined “You in or you out?” Grey and the client termed the separation mutual.
“Because Ackerman McQueen has grown up with Premier, knows our operating systems and is based in our headquarters town, it makes good business sense to consolidate the advertising assignment with them,” said Premier chief executive officer Kieran...
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