Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cruise Line Assigns $12 Mil. Ad Account to Travel Pros in Tampa
ATLANTA–Acquiring new business should always be so easy.
When Bruce Nierenberg re-turned to Premier Cruises as president and chief executive officer earlier this year, he realized his plate was too full for him to personally oversee the Miami-based company’s in-house advertising operations. So Nierenberg tapped into a 25-year-old relationship.
“I met him when I was on the cruise staff and he was with the marketing department [for Norwegian Cruise Lines] in 1974,” said Ginger Watters, executive vice president of Fahlgren Advertising & Communications in Tampa, Fla.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in