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In prime time, season-to-date, Spanish-language network Univision is beating the CW among all adults and viewers in general-market ratings. And, on any given night, Univision, from 8 p.m.-9 p.m., is out-rating one or more of its Big Four rivals in younger demos with telenovela La Fea Mas Bella.
The hour-long novela has also seen less of its audience defect to Fox’s juggernaut American Idol on Tuesdays than its English-language network counterparts. In fact, it’s generated some of its highest ratings of the season versus Idol.
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