Powell Features in Sundance Channel Review

LOS ANGELES Branding boutique Powell in New York is among four finalists competing for a Sundance Channel creative project, the client said.

Also vying for the business are Maxxcom’s Crispin Porter + Bogusky in Venice, Calif., and independent agencies JohnsonSheen in Portland, Ore., and Modernista! in Boston, sources said. Agency representatives either declined comment or could not be reached.

Advertising for the channel has been handled primarily in-house, said client representative Sarah Eaton.

Billings are $2-3 million, according to sources. The review includes creative, although the selected agency may also handle media duties, sources said.

The nonprofit client is looking for assistance developing its brand identity, sources said.

Linda Ong of Truth Consulting in New York is leading the search. Neither the client nor consultant returned calls seeking comment.

Pitches begin this week at the agencies, sources said. A decision is expected by mid-June.

The Sundance Channel is partly owned by Robert Redford, who founded the Salt Lake City-based Sundance Institute in 1981.

—with Deanna Zammit

This story updates a previously posted item.