Postal Service Warns About I.D. Theft

CHICAGO Law & Order actor and identity theft victim Jerry Orbach is the human face on a growing problem in a new campaign for the United States Postal Inspection Service.

The pro bono effort from Mullen in Pittsburgh will include television commercials, print ads in 17 major markets, direct mail and posters in post office lobbies nationwide. The work shows the actor at the main U.S. Post Office in New York talking about how people can protect themselves from identity theft, such as tearing up documents with personal information and depositing mail in secure blue mailboxes.

Orbach was a victim of identity theft a few years ago, when his wallet was stolen from his trailer on the set of his hit NBC television show. According to the U.S. Postal Inspection Service, nearly 10 million Americans were victims of identity theft last year, costing them roughly $5 billion.