Porsche to Twin Cities

Carmichael Lynch brought Porsche Cars North America back to Minneapolis last week with a pitch that focused on selling the Porsche experience.
“We found they had a real identification with the Porsche brand,” said Richard Ford, chief operating officer of Porsche Cars North America. “We’re selling an experience. They understand that.”
The Atlanta company last Friday awarded Carmichael creative duties on its
$15 million account over Kowloon Wholesale Seafood Co., Santa Monica, Calif.; Leagas Delaney, San Francisco; The Richards Group, Dallas; and WestWayne, Atlanta.
Carmichael was the only agency in the pitch with no prior connection to the client.