Pork Council Wants to Break Mealtime Monotony

Bozell Campaign Plays on ‘Burger Boredom,’ ‘Chicken Fatigue’
CHICAGO–The National Pork Producers Council wants people to consider pork as an exciting alternative to their routine meals in a new campaign from Bozell Chicago.
The work, which breaks this month, takes advantage of what Bozell senior partner Mark Williams termed “burger boredom” and “chicken fatigue.” While past campaigns touted particular characteristics such as taste and nutrition, the new effort positions pork as the best choice among meat options.
“More aggressively we’re pointing out that pork really is the solution to meal monotony,” Williams said.