PopSugar Launches Full-Service Unit The Bakery

Want to know what women want? Lifestyle company may have the answer

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If you are a company looking to target the ladies, PopSugar is serving something up for you.

The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers reach the 18- to 39-year-old female demographic. The team will create content and offline branded events.

In addition, The Bakery will enable companies to utilize PopSugar’s native advertising technology—PopSugar Snap—to create their own campaigns. The technology not only provides an easy way to format branded advertising, but also displays detailed user analytics so advertisers can see which women are getting their messages and how they are interacting with the content.

“Twenty-one million women visit our sites every month,” chief business officer Jen Wong told Adweek.



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