pop goes the e-mail

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Interactive shops Fuse and Popstick have formed an alliance to provide e-mail marketing services.

Boston-based Popstick delivers marketing messages through “POPgrams,” or audio visual e-mails that use Macromedia’s Flash technol ogy. Messages are personalized to the targets’ locations, job functions, interests and contact histories.

With the alliance, Newburyport, Mass.-based Fuse will integrate its creative capabilities with the POPgram technology.

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