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By Tanya Gazdik and Katy Eckmann
DETROIT–General Motors’ Pontiac-GMC division dealers are more than halfway finished with a series of regional reviews, expected to be completed by the end of the month.
The list of agencies to handle dealer advertising was narrowed from 13 to 7 in March. Those agencies are competing for an estimated $150-200 million in dealer spending.
Martin Advertising, Birmingham, Ala., last week snared the Southeast regional business for both the Pontiac and GMC lines.
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