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NEW YORK General Motors’ Pontiac has returned as the title sponsor of the third annual New York Comedy Festival, slated to begin Nov. 7, according to Alliance, the agency that has coordinated the event since its 2004 inception.
“For the first time, the brand will be a character in the show,” said Jarrod Moses, CEO of New York-based Alliance, a division of Grey Global Group.
The comics performing at eight different venues in New York through Nov.
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