Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
AdMedia Partners’ annual poll of marketing agencies and media outlets reveals a healthy appetite for acquisitions, with 59 percent expecting to participate in a deal this year—up significantly from 40 percent a year ago.
In particular, respondents expect much more activity among strategic buyers. Seth Alpert, a managing director at AdMedia, a boutique M&A firm in New York, discussed the poll findings and why, despite the anticipation of more deal-making this year, agencies and media companies remain anxious about the economy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in