Poetry In Motion: Nike Salutes Women Athletes

Goodby, Silverstein & Partners here has created four TV spots for Nike’s “women’s sports initiative.” The ads broke over the weekend and will air during the Winter Olympic broadcasts from Nagano, Japan.
The campaign features poems written by professional writers as well as teenage poets whom Nike invited to participate in a national “poetry slam.” Goodby’s idea to use poetry prompted the competition.
“The Olympics are a pure, innocent and selfless kind of thing,” said Jeff Goodby, agency partner and creative director.