Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More

Producers look to audio hits like Lore for the next great show

When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she didn't settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.