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When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she didn't settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.
"I think Lore was perfect for a transition to television," Mahnke told Adweek. "It's fresh, being very unlike anything that's out there in the genre. It's also insanely popular, and television networks want to eliminate a lot of the risk, so a popular show helps them start something new while having a ready-made audience just waiting to support it."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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