Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More

Producers look to audio hits like Lore for the next great show

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When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she didn't settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.

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