A Pledge To Walk Away

As soon as Larry Weber achieves his goal of building the largest public relations organization in the world, he pledges to “drop my briefcase wherever I am in the world . . . and walk away” from the business.
That’s what Weber promised last week as he announced another addition to the agency holdings of Weber Public Relations Worldwide, the umbrella organization he is building for McCann-Erickson WorldGroup, itself a member of the Interpublic Group of Cos. (See page 4.)
The buzz on the street is that Weber stands poised on the brink of his biggest deal yet–a buy that will put him over the top and send him riding off into the sunset.
With about $70 million in fee income, Weber’s agency ranks about seventh overall among global public relations players. Young & Rubicam PR, which includes Burson-Marsteller and Cohn & Wolfe, is the world’s largest public relations organization, with $258 million in fees, according to O’Dwyer’s Directory of PR Firms. –David Gianatasio