please click on this earring

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How could the Internet, jewelry and good value be connected in one ad?
Hampel/Stefanides’ first ad for Net startup OrbitGems.com may have the answer.
The print effort for the New York-based discount estate and contemporary jewelry e-tailer breaks nationwide early this month.
The ad has a tongue-in-chic tone; it shows a well-heeled woman in a huge feathered hat wearing a computer mouse as an earring.
The copy: “You no longer have to be wealthy to buy one-of-a-kind estate jewelry.



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