Playing Its Bank Cards

Officials with Atlanta-based First Data Corp. sent a letter to an undisclosed list of agencies, inviting them to participate in a review for their bank card issuing services business units. That portion of the firm is located in Omaha, Neb.
Billings for the account were undisclosed. According to Competitive Media Reporting, the client’s overall advertising expenditures amount to more than $30 million.
A First Data Corp.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in