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Playing By Ear

VitroRobertson will soon introduce consumers to a whole new way of communicating.
The San Diego shop has picked up creative duties for Jabra Corp., maker of an in-ear device, resembling a hearing aid, allowing hands-free use of cellular phones, voice-activated computers and telephones.
“VitroRobertson could handle tech and also make us stand out in a busy retail environment,” said Anita Habeich, San Diego-based Jabra’s director of marketing development. “They’re great with product positioning.”
The device was previewed at the Consumer Electronics Show in Las Vegas in January, according to Habeich.
Billings are estimated at $2-4 million, industry sources said. Advertising will primarily consist of print ads in consumer and trade newspapers and magazines.
-Teresa Buyikian