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Time will tell if the Texas Rangers have the players to contend for Major League Baseball’s American League West title. The ball club, however, is convinced it has the right lineup to sell tickets.
The team’s opening marketing salvo for the 1998 season shows it will place a strong imaging focus on star players like Juan Gonzalez and Rusty Greer through TV spots highlighting their talents, sense of humor and community involvement. Fronting the ads is LIN Productions, the Arlington, Texas, company that also produces Rangers game telecasts.
“We’re doing a full range of commercials, highlighting why people would want to experience Rangers players and baseball at The Ballpark [in Arlington],” said Lee Spieckerman, executive producer at LIN.
The first commercial, featuring Gonzalez, was introduced in the Dallas/Fort Worth area.
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