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Web Conferencer Bows Ads at Right Time
LOS ANGELES–The surprise snowstorm that hampered travel in the East last week couldn’t have come at a better time for Web conferencing company PlaceWare.
The Mountain View, Calif., firm had just broken an estimated $6 million campaign touting its Web conferencing for e-services. The branding effort, via Goldberg Moser O’Neill, positions the Internet company’s business-to-business services as a way to hold meetings without the inconvenience of travel.
The first ad has an illustration of airplanes flying into a trash can.
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