PJA Teams With Pan-Asian Shop

BOSTON Independent ad shop PJA said it has teamed up with e21, a Fremont, Calif.-based marketing and public relations agency that maintains offices throughout Asia, including five in China.

Both agencies specialize in high-technology and healthcare clients and plan to work together to build business for American companies in China, Taiwan and Japan, as well as help Asian concerns break into the U.S. market.

PJA president Philip Johnson said e21’s “solid technology platform for integrated marketing” and key contacts overseas make it an ideal business partner.

Cambridge, Mass.-based PJA has already collaborated with e21 for InnoCentive in Andover, Mass., an Eli Lilly-backed Web-based community that allows scientists and corporations (specializing in chemistry and biology) to share information and resources. The shops teamed to publicize the client’s services in China. (Innocentive, which spends $2-3 million annually on ads, has been a PJA client for two years.)

PJA claims $40 million in billings and works for clients such as Akamai, Boston Scientific, IBM Healthcare & Life Sciences and MathSoft. The agency also has an office in San Francisco.

—Adweek staff report