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Pizza Hut, the world’s largest pizza restaurant chain, announced this week it will soon begin serving healthier pies.
Dubbed as “the Natural,” the new pizza for health-conscious consumers will combine a multigrain crust, organic tomato sauce and preservative-free toppings. It will be introduced initially in Tampa, Fla., and Dallas in coming weeks, and rolled out nationally later this year.
Brian Niccol, Pizza Hut’s CMO, said the new pie was a response to an emerging consumer need: the desire to eat pizza and still remain healthy.
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