Pitts Quits MZD, Starts Strategic Marketing Shop

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Ask strategic planner Peter Pitts for the strategy behind his new venture Wired World Communications and he sums it up with a buzzword he’s been hearing: “coopetition.”
The amalgamation of cooperate and competition is the theory driving the new Indianapolis-based strategic public awareness firm, said Pitts, managing partner and founder of Wired World.

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