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Ask strategic planner Peter Pitts for the strategy behind his new venture Wired World Communications and he sums it up with a buzzword he’s been hearing: “coopetition.”
The amalgamation of cooperate and competition is the theory driving the new Indianapolis-based strategic public awareness firm, said Pitts, managing partner and founder of Wired World.
“You can compete with other media marketers along with cooperating with them,” he said.
Wired World opened its doors this month and will focus on strategic marketing.
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