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In its acquisition of Pitch, niche holding company Project: WorldWide gets another small agency but one that works on big brands.
Pitch's largest account is Burger King, for which it creates general market ads in the U.S. That relationship dates back to 2008, when the agency opened as an entertainment marketing shop, and grew as it branched into general market advertising at the end of 2009. Pitch became the chain's lead agency in North America late last year.
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