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Following a competitive pitch, Interpublic's McCann and Omnicom's PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand.
Beginning next year, the agencies will support MGM's corporate brand as well as properties such as Bellagio, ARIA, Vdara, MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, New York-New York, Monte Carlo, Luxor, Excalibur and Circus Circus.
The client spends about $35 million annually in domestic media.
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