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Minneapolis agency Whitney Morse Braun will take over as agency of record for the St. Paul Pioneer Press, an account resigned last week by crosstown shop Hunt Adkins.
“Based on what their needs are, we’re not right for them,” said agency president Patrick Hunt. “It’s best for them and best for us that they pick someone else.”
Hunt Adkins, formerly Hunt Murray, won the business in 1994. The account had been estimated at $1 million, but actual spending was far less.
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