PIONEER ELECTRONICS CAR AUDIO SYSTEMS

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The life of the audio enthusiast is not an easy one. Yes, it’s filled with song, but it attracts a lot of criticism, too. This can range from “Turn it down, you nitwit” to “Why are you spending all our money on this stuff?” Under the circumstances, these people will appreciate it when someone validates their priorities. Pioneer smartly bonds with its audience on that basis. “Some people just don’t understand your enthusiasm for car audio,” the copy begins.

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