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Golf, as most ad people will tell you, is not just a game. It’s an obsession. Those who walk the links also know that humor is a big part of it.
It’s a chip shot to the green, then, to understand Bob Matsumoto’s current small-business undertaking. Matsumoto, a veteran L.A. creative leader who worked for DDB and Della Femina/
Travisano and was a principal in his own shop, Matsumoto/Herzog, designs and sells his own brand of golf note cards.

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