Pickett Alters Strategy for 21st Century Insurance

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Pickett Adver tising is relaunching the 21st Century Insurance brand and ditching the past-their-prime celebrities who appeared in its previous campaign for the brand.

21st Century, which sells car insurance in five Western states as well as homeowner insurance in California, ran ads from Pickett last winter that showed celebrities such as Anna Nicole Smith, pro wrestler Randy Savage and aging rocker Alice Cooper applying to work for the company—until they realize the commitment needed.

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