A Phrase That Heals All Wounds

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No one in advertising can doubt the power of juvenile humor. Now, Marvin Waldman wants to put it to good use. The former executive creative director at Young & Rubicam in New York, who left in 1999 to focus on social-marketing projects, has come up with a bumper sticker and Web site introducing a phrase he says can bring Democrats and Republicans together: “Cheney is a Dick.”

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