Phones, Condos and Gym Gear for Ten United

CHICAGO Ten United, the advertising agency of Ten Worldwide, recently gained four new advertising accounts with estimated total billings of $10 million.

The Columbus, Ohio, agency’s new clients are First Communications, Akron, Ohio; Horizon PCS, Chillicothe, Ohio; Echelon Residential, Orlando, Fla.; and MedX, Ocala, Fla.

First Communications is a regional local and long-distance phone service provider. Ten United will work on brand development, strategic planning, advertising, media planning and buying, and direct marketing.

Horizon PCS is the exclusive provider and manager of Sprint PCS products and services throughout various markets in Ohio, Virginia, West Virginia, Kentucky, Tennessee, Indiana and Pennsylvania. Ten United will handle the media planning and buying for Horizon PCS in the Midwest region.

Echelon Residential is the multi-family residential division of St. Petersburg, Fla.-based Echelon, a developer, owner and manager of commercial and residential real estate. Ten United is handling brand identity, Web site development, advertising, media buying and sales collateral in support of Echelon’s first for-sale condominium project, the 85-unit McNulty Lofts development in downtown St. Petersburg.

MedX manufactures fitness, sports and medical rehabilitation equipment. Ten United will work on brand identity, advertising and sales collateral for a new brand of MedX equipment that will be marketed to gyms, trainers and coaches.