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The Australian government will make you think twice before lighting up. Lawmakers in Canberra have plans to remove all types of branding from cigarette packaging, replacing it with gruesome color photos of the ill effects of smoking. Tobacco monolith Philip Morris is the first cigarette maker to strike back, initiating legal action against the Australian government.
Haunting images of cancer-stricken lips and hospitalized children are a scare tactic central to the new legislation, which will be introduced to parliament in July.
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