Phelps Gives Little-Known Luxury Airline Flight

Few had heard of CitationShares before last month. However, a series of viral ads starring Olympian Michael Phelps have introduced the luxury jetliner to the masses.

Phelps singing Journey’s “Don’t Stop Believin'” as well as shooting a swim cap at a sleeping passenger have generated 150,000 views online.

The campaign is a push to get the Greenwich, Conn.-based luxury brand out of its predominantly upper echelon base and into the forefront of regular consumers.