Pharmacy Taps O’Neal & Prelle For Web, Ads

O’Neal & Prelle added to its healthcare and retail client roster last week when it was named agency of record by pharmacy chain Arrow Corp.
Three Connecticut agencies competed for the seven-figure account, but it was O’Neal & Prelle’s experience that put the Hartford shop in the winner’s circle.
“Healthcare is difficult to learn and understand, and [O’Neal & Prelle] understood all the different components,” said Chip Caney, Arrow’s vice president of marketing and business development.
There was no incumbent. Arrow’s last agency relationship was three years ago when it worked with KGA Advertising in Middletown, Conn., according to Caney.
O’Neal & Prelle’s first assignment for the client is to create a Web site, Caney said. Print and broadcast ads will follow later in the year.
“It’s really exciting for us,” said William Ervin, O’Neal & Prelle’s chairman and chief executive officer. “Because of our strength in healthcare as well as our retail activities, this one is a win-win.”
Arrow’s recent growth prompted the review, Caney said. The Farmington, Conn.-based company has been rapidly acquiring independent drug stores and plans to open more than 60 pharmacies this year.
Arrow currently operates 65 pharmacies in supermarkets, hospitals and freestanding retail outlets in Connecticut, Maine, Massachusetts, Rhode Island, Pennsylvania and Michigan. Shaw’s supermarkets and Saint Francis Care hospital in Hartford house Arrow pharmacies.
For the past several years, O’Neal & Prelle’s healthcare roster has included Saint Francis Care and Anthem Blue Cross & Blue Shield of Connecticut in Hartford. Hartford-based jeweler Lux Bond & Green has been a retail mainstay of the agency.
O’Neal & Prelle’s new creative director, Richard Gamer, brings even more diversified experience to the shop. During his tenure at DCA in New York, Gamer worked on the Japan Airlines and Canon accounts.