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NEW YORK — Deutsch has won creative advertising duties for Valdecoxib, a prescription, anti-inflammatory drug for arthritis sufferers being co-marketed by Pharmacia and Pfizer. The New York shop bested J. Walter Thompson here after a review for the estimated $75-80 million account.
“We’re looking forward to our relationship with Deutsch to develop a strategy and advertising campaign for bringing Valdecoxib to market,” said Craig Buchholz, a representative for the Peapack, N.J.-based Pharmacia.
The handling of media planning and buying duties has not
yet been determined.
Valdecoxib
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