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Independent PGR Media in Boston has been tapped by Liz Claiborne brands Juicy Couture and Kate Spade New York.
The brands spend about $20 million combined annually in measured media, with Juicy backed by close to $15 million, per Nielsen.
The assignment covers media strategy, planning and buying, and fits into the shop’s fashion-friendly roster that already includes Tommy Hilfiger, Bulgari, Espirit and Chico’s.
Indeed, PGR’s fashion and lifestyle expertise led the two Claiborne brands to choose that shop, execs from those units said.
Kate
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