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Amid Deregulation, McCann Gives California Utility a Friendly Face
SAN FRANCISCO–McCann-Erickson reveals the human side of Pacific Gas & Electric Co. in a new campaign for the utility that broke throughout Northern California and several midstate markets last week.
PG&E is backing the TV, radio and print effort with an estimated $5-10 million in ad spending. The new tagline is, “We deliver energy.”
“The campaign stresses that PG&E is about pipes and cables and [its workers],” said Dave Tutin, executive vice president and creative director of McCann’s San Francisco office.
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