Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Under the direction of newly appointed president Tony Dammicci, PGC Advertising here has won the $15 million advertising account of rent-to-own chain RTO of Mesquite, Texas.
The RTO assignment will include TV and print ads as well as point-of-sale, database marketing and direct mail duties.
“[PGC] came up with the best strategic approach to creating the positioning,” said Andrƒ Job, vice president of marketing for RTO. Job wants the repositioning campaign by March 1, with a tactical campaign slated for January to “carry us over.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in