Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
GSD&M’s TV Campaign Combines Pair of Themes for Pro Golfers
ATLANTA–The PGA Tour has introduced the first flight of a half-dozen new television commercials from its longtime advertising agency, GSD&M.
Supplementing the theme developed last year by the Austin, Texas, agency, “These guys are good,” this year’s spots also ask “Are you ready?”
“The tagline really has a double meaning,” said Bob Combs, senior vice president of communications and public relations for the Ponte Vedra Beach, Fla.-based client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in