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Two years after shifting its Gillette business away from BBDO, Procter & Gamble is moving Venus, Braun and Art of Shaving as well, P&G has confirmed. As was the case in 2013, Grey is the beneficiary.
Collectively, the brands spend nearly $50 million in media last year, according to Kantar Media.
The shift makes sense for two reasons. For one, Gillette, Venus, Braun and Art of Shaving are all grooming brands and make sense to be aligned under the same agency.