P&G Selects Shops For In-Store, DTC

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Procter & Gamble said it has named three shops to handle in-store and direct-to-consumer marketing projects. The move followed a review that initially included dozens of specialist agencies, including some roster shops, sources said. Publicis’ Frankel in Chicago will do in-store work for P&G’s respiratory brands; Publicis’ Saatchi & Saatchi X in Fayetteville, Ark.,

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