P&G Reaffirms Need for Supplier Diversity

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Using diverse suppliers has been a key goal of major U.S. corporations for years, and a recent e-mail from Procter & Gamble, obtained exclusively by Adweek, shows that the company is now stepping up those efforts, especially in the realm of marketing.

“Tremendous opportunity remains” in marketing expenses, Stew Atkinson, P&G’s manager of global brand-building purchases, wrote to the company’s roster of agencies. P&G, he also wrote, is urging its shops to help the company meet its goal of spending 16 percent of its U.S.

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