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Procter & Gamble Co. inked a landmark advertising pact with Viacom Inc. that should eventually enable the giant consumer-products maker to pitch its many products across a number of media platforms, Thursday’s Wall Street Journal reported.
The $300 million deal allows the maker of Tide laundry detergent and Crest toothpaste to tackle the critical marketing issue of bundling advertising across diverse channels. The one-year arrangement initially calls for pitching P&G (PG) products on 12 Viacom (VIA, VIAB) television outlets including CBS, MTV, VH1 and Nickelodeon.
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