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Pfizer broke a spot last week discussing erectile dysfunction—the first on the subject since Pfizer’s Viagra ads were pulled from the air in 2004, following FDA criticism. The effort is unbranded and educa- tional, encouraging men to call a help line to talk about the condition. “Make the call” is the theme, and it is supported by a Web site with that name. Pfizer vowed earlier this year to make more informative ads. Independent Digitas in N.Y.
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