Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — The Nebraska State Fair has come up with an unusual ad campaign to promote its upcoming stint in the Lincoln, Nebraska area. Unfortunately, some local residents found billboards rife with sexual innuendo and references to vomit, animal dung and dead musicians a bit too much to handle.
According to State Fair general manager John Skold, soft attendance figures and prior unenthusiastic marketing campaigns led him to guide Lincoln ad agency Swanson Russell Associates to beef up the promotion for this year’s event, running Aug.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in