Periscope Joins Target Roster

Periscope Marketing Communications has joined the list of Minneapolis agencies doing work for Dayton Hudson’s Target mass merchandise chain.
The $80 million agency is finishing up its first advertising for Target’s Treat Seats program, which offers discounted tickets to entertainment events in selected markets.
A print ad features a photo of a mother and child standing outside Target, watching a beluga whale swimming inside, as though the store were an aquarium. The headline reads, “Inside every Target store there’s great entertainment waiting to get out.”