PerformanceRetail Names Rives

Rives Carlberg last week added PerformanceRetail to its roster, following a review pitting it against several undisclosed Texas agencies.

The client, a spinoff of Accenture (formerly Andersen Consulting), develops Internet-based applications specific to the convenience store industry. A Web interface at both cash registers and back-office computers enables users to track store inventory, measure profitability and perform other tasks in real time.

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