You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in Aisle 7 as you prepared for the Big Game party.
Let's say the aisle display for Kettle Chips didn't employ anything resembling Super Bowl-related or football-themed creative, while the cardboard signage for PepsiCo's Lay's next to it was adorned with such insignias. There's a one-in-three chance you grabbed a bag of Lay's because of its creative, according to market research vendor Instantly.
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