Pepsi Counts Down to '09 With 'Wordplay'

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NEW YORK Pepsi is kicking off the new year with a major presence in New York City’s Times Square and the debut of the first TV ad by its new agency, Omnicom Group’s TBWA\Chiat\Day, Playa del Rey, Calif.
 
The ad, “Wordplay,” began running on Dec. 28 on YouTube and a microsite, Refresheverything.com.

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